iceBike* will host Madison Genesis' 2016 team launch in Milton Keynes on Saturday February 27, as part of the free-to-attend public show.

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Erick Rowsell produced a tenacious display on stage six of the 2016 Tour of Britain, to finish ninth on the day and keep himself in 14th on general classsification.

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Tom Stewart headed Madison Genesis’ final display at the 2016 Tour of Britain, as Erick Rowsell stayed safe to ensure 15th place on general classification – the team’s best ever overall result at the event.

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Built for the demands of a pro cyclist, the Madison Genesis kit gives a superb fit and sublime comfort.

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Crossing the line just moments before the peloton achieved the catch, Rowsell had endured a tantilising 50-kilometre ride of uncertainty as his group of five battled for survival on the road.

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With the first competition of 2016 looming, Madison Genesis' service course has seen a very special delivery.

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