Madison Genesis are proud to unveil their 2019 team kit and announce PEARL iZUMi as official team clothing supplier.
PEARL iZUMi needs no introduction after years of working at the highest levels of cycling with teams like Garmin-Slipstream and BMC, and we’re extremely excited that we can continue that tradition of pro team collaboration into 2019.
The other big change is design. We figured that a new manufacturer was a chance to really mix things up, and this new kit with the chilli red-to-black fade, trademark houndstooth pattern and flashes of turquoise is the perfect complement to our striking Genesis Zero SL race bikes.
Madison Genesis Team Manager Roger Hammond, said:
“We are really excited to have PEARL iZUMi join us as our clothing sponsor for 2019. They are a huge brand with a proven record in professional cycling and we’re looking forward to working closely with them throughout the season to not only win races but help with the development of their race apparel.”
Dominic Langan, Madison CEO, echoed those sentiments, saying:
“PEARL iZUMi have one mission and that is to ‘make athletes better’. That’s what they’ve been doing since 1950 and over that time have introduced many innovations to cycling that riders of all abilities use every day. For 2019 the Madison Genesis team will be proudly wearing PEARL iZUMi, benefitting from the technology and the experience of the many world class cyclists who have worn the kit in the past.”
The all-new kit will make its racing debut in tonight's Zwift KISS Super League event - streamed live on Facebook at 1830 UK-time. Ian Bibby, Jon Mould, Tom Moses and Connor Swift will line up against an invite-only field of pro riders and after an hour we will know the first ever winner of a Super League race.