Madison Genesis will harness the performance power of DNA profiling, thanks to a new partnership with Muhdo.
All 12 riders have undergone genetic profiling to reveal their genetic makeup, with the results and insights forming a key part of their considerations when it comes to planning their training.
Muhdo is already used successfully by World’s Strongest Man 2017, Eddie Hall and Olympic gold medal GB hockey player, Sam Quek MBE.
But the Muhdo experience isn’t reserved for professional athletes, in association with Madison Muhdo’s incredibly sophisticated DNA profiling will be available to help everyday people meet their own personal health and fitness objectives.
HOW DOES MUDHO WORK?
Muhdo’s DNA analysis uses epigenetics techniques to allow individuals to gain insight into their own gene functions and so modify their exercise and diet activities in line with the specific requirements of their own body programming.
The service costs £249.99 and requires users to simply take a saliva swab and send it to Muhdo’s laboratory.
Four weeks later results are delivered in the form of a personal gene function report along with a fully personalised health plan featuring workouts, macro and micro nutrition guides, plus recipes and suggested lifestyle changes.
Users get 24/7 support from the Muhdo team with no hidden costs to help keep them on-track with their health and fitness goals.
Muhdo will offer nutrition advice, training tips and even guidance on what training equipment could benefit users through a customised AI led app.
Nathan Berkley, managing director and co-founder of Muhdo, said: “Muhdo’s emergence represents a watershed moment in health, sports and nutrition as we now bring advanced but affordable epigenetics analytics techniques to everyone. Our ground-breaking new health dashboard is powered by Artificial Intelligence (AI) and can switch between health and fitness goals in an instant. This technology offers a personal insight into every person’s own body construction and personal genetic gifts.”
Madison will begin distributing Muhdo products with immediate effect.