Madison Clothing are the brand behind the striking Madison Genesis team kit. With a long history in the bike industry, Madison Clothing work closely with the team to develop team kit that meets and exceeds the standards expected of top-level race kit. This development does not stop with the Madi..
Genesis are a British bike brand, renowned for their use of Reynolds steel in creating a range of bikes that have become instant classics. Whilst models like the Equilibrium are as common at sportives as they are on the daily commute, the cross-over appeal of genre-blurring and best-selling Cro..
Without a doubt, Shimano are biggest name in cycling. From humble beginnings, Shimano now design and manufacture components that stretch across the entirety of the vast and varied cycle industry. With marketing leading and defining technologies such as Di2, Shimano are always at the forefront of ..
For years PRO has been the go-to finishing kit for some of the worlds biggest teams and riders across a multitude of disicplines. From Bradley Wiggins and Chris Froome, to Mark Cavendish, the Athertons and Thomas Vanderhaam, PRO manufacture high-quality components from state-of-the-art and exten..
As official car supplier to Madison Genesis, Volvo provide the team with the top-of-the-range Volvo XC70 that the team utilize as support cars. The team car is the heart of any race team, effectively becoming the main hub of activity during race days and so having vehicles that are up to the ta..
Lazer is the worlds oldest helmet manufacturers still in activity, bringin over 90 years of experience, passion and dedication to all of their products.
Many great riders and teams have chosen Lazer helmets, including Paolo Bettini, Miguel Martinez, Axel Merckx, Richard Virenque, Luc va..